CAMPBELL'S CHUNKY SOUP
The Ask: Campbell’s Chunky Soup isn’t just any old soup…it’s soup that eats like a meal. How do we convey that to the “Do It All Guy” (DIAG)?
The Insight: Campbell’s Chunky soup has a variety of bold flavors that crush all of your biggest cravings from burgers to chili mac to quesadillas and beyond.
The Idea: Let’s couple pyrotechnics with a few of our friends from the Washington Commanders, Jayden Daniels and Tyler Biadasz, to show how Chunky soup provides an explosion of flavor in every spoonful and...
...Chunky Is Everything You Crave.
OLV:
THE MANTRY
Where does the “Do It All Guy” (DIAG) go to enjoy everything they crave, a.k.a Chunky Soup? The pantry doesn’t give their crushed cravings justice. They need something bigger and bolder. What about…a Mantry? The Mantry is the perfect place to crush your cravings with Campbell’s Chunky Soup. And OLV is where we'll introduce the spot, which happens to be the new fav hangout for Jayden and Tyler.
SOCIAL
