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JACK DANIEL'S

The Ask: Through a 10-week summer internship at Energy BBDO, the intern class was split up into two teams to create a campaign catering to this question…How can Jack Daniel's create a social media-forward campaign that effectively targets the next generation of whiskey lovers: the INDIs (Gen Zers of legal drinking age)?

 

The Insight: With the omnipotence of social media, Gen Z is struggling to find their authenticity and voice amongst the overwhelming clutter.

 

The Idea:​ Jack Daniel's, as a beacon of authenticity and pillar in the music scene for generations, can utilize their iconicity to help the next generation of whiskey drinkers find their unique harmony in life as they...

 

The Result: Presenting our campaign to the entire agency and clients at the end of summer and WINNING THE PITCH WITH MY TEAM (WHISKEY BUSINESS) 🏆🥃​

My Whiskey Business Associates:

Jack Wojtowicz (AD)

Liyanna Baloca (Design)

Aaron Ingram + Caroline Roth (Account Leadership)

Kassandra Leyva + Nick Murphy (Strategy)

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