LONELY PLANET
How can Lonely Planet stay relevant in the 21st century with a burgeoning "influencer culture" and grow their Gen Z audience?
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1 in 4 adults feels lonely. And when people feel lonely, the planet feels lonely too.
Travel and visiting new places is a proven way to mitigate depression, improve mood, and make the planet feel better, too.
Lonely Planet will harness the power of AI and their knowledgeable journalist base to encourage travelers to visit the “lonelier” parts of the world instead of the more mainstream destinations to help make...
Meet Pan (short for Pangea), Lonely Planet’s new AI-powered mascot whose mission is to reconnect the globe as one using the company’s 50+ years of travel expertise and data. Pan can help with an array of tasks and act as your own personalized travel agent, from tailored itineraries to a 24/7 online chat bot there to answer any and all questions while you trek the world.
MEET PAN
SOCIALS
Pan doesn’t need a big bang in theory, but they still need to get acclimated as the new face of travel on the noble quest of making the planet less lonely. Socials will be used to highlight Pan’s spirited personality, showcase unique destinations, and partner with influencers to encourage tourists to check out these “off the beaten path” vacation spots.
OOH
Placed in urban commuting areas and airports to further showcase “lonely” destinations around the world.