CHANEL
The Ask: Chanel wants their first partnership deal - who could they collaborate with to bolster their trailblazing reputation and differentiate themselves from other fashion house partnerships?
The Insight: Coco Chanel and chocolate. Pillars of French culture, but both with dark pasts.
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The Idea: Introducing Cocoa Chanel. Chanel will proudly partner with À la Mère de Famille, the oldest chocolatier in Paris and a champion for ethically-sourced ingredients. A portion of proceeds from Chanel’s partnership with À la Mère de Famille will go to The World Cocoa Foundation, in recognition of Chanel and the chocolate industry, continuing to move forward towards a better future for all.


COCOA CHANEL
CHOCOLATE BAR
In collaboration with À la Mère de Famille, Chanel will launch a special edition, Chanel-branded chocolate bar.

OOH
Placed outside of Chanel stores, luxury fashion malls, and urban areas.






SOCIAL
