CHANEL
Chanel wants their first partnership deal - who could they collaborate with to bolster their trailblazing reputation and differentiate themselves from other fashion house partnerships?
Coco Chanel and chocolate. Pillars of French culture, but both with dark pasts.
...Introducing Cocoa Chanel.
Chanel will proudly partner with À la Mère de Famille, the oldest chocolatier in Paris and a champion for ethically-sourced ingredients.
A portion of proceeds from Chanel’s partnership with À la Mère de Famille will go to The World Cocoa Foundation, in recognition of Chanel and the chocolate industry, continuing to move forward towards a better future for all.
COCOA CHANEL
CHOCOLATE BAR
In collaboration with À la Mère de Famille, Chanel will launch a special edition, Chanel-branded chocolate bar.
OOH
Placed outside of Chanel stores, luxury fashion malls, and urban areas.
SOCIAL
PERFUME LINE
Chanel, in collaboration with À la Mère de Famille, will create a new fragrance inspired by chocolate aromatic notes.
IN-STORE ACTIVATION
À la Mère de Famille will open up a chocolate cafe in select Chanel stores and showcase their artisan chocolate making skills alongside Chanel artisans creating the iconic Chanel handbags.
The Willy Wonka to my Oompa Loompa (AD): Kaya Rivera
