AIRBNB
The Ask: How can Airbnb utilize their technology and resources to capitalize on Gen Z's online connectivity that translates to in-person experiences?
The Insight: A recent study shows that 56% of Gen Z favor skills-based education.
The Idea: Enter Airbndegree: an innovative education model tailored for Gen Z that's on a mission to reshape post-secondary learning. We'll offer culturally-immersive, hands-on experiences across subjects, and harness the power of Airbnb's platform and pool of local experts, making Airbnb no longer just for vacations, but a platform for experiential learning where...

IN-APP INTERFACE

Airbnb will send direct mailers and passport holders to prospective students in-line with what universities do during college application season.

COLLEGE FAIRS
Airbnb will have a booth at college fairs to meet potential students where they are and educate them on the airbndegree program.

OOH

SOCIAL

