MONSTER JAM
How can Monster Jam grow their audience, specifically with Gen Z?
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Monster Jam is attempting to broaden their audience. More than 1 in 4 (28%) American Gen Zers identifies as LGBTQ+, â…” of young adults saying they’ve become increasingly more supportive of transgender rights.
Drag and Monster Jam have similar "over-the-top, big as you can be, proudly-display-your-alter-ego" connections. By bridging the worlds of Monster Jam and drag performance, we'll lean into the showmanship of both spaces and cheer from stadiums that...
OOH
SOCIAL
PRIDE PARADE
Monster Jam will loan out their trucks to Pride Parades across the country during Pride Month, letting queens ride in the parade in the biggest way yet.
MONSTER JAM SHOW
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RUPAUL'S DRAG RACE
The entire campaign will lead up to this moment, where Drag Queens take the stage at Monster Jam shows and Queens that performed at Monster Jam will have the opportunity to appear in a special RuPaul’s Drag Race episode in collaboration with Monster Jam and in benefit of The Trevor Project.